Business Alliances – Upcoming Seminar

Heads up to anyone that’s considering a Business Alliance.  There’s an upcoming seminar this Wednesday, November 7 at the Columbia Tower Club.

Customer Experiences Inc. is currently examining several business partner relationships that will enable us to leverage and rapidly deploy our simple, powerful approach we call our Promises Architecture (tm). I will be attending the event to see what the group can offer in terms of creative ideas for our business to create alliances that truly benefit our valued clients, while meeting the objectives we have for the business.

Here’s the scoop, grabbed from Amy Hedin’s blog (thanks Amy!):

Statistics show that 70% of alliances fail.

Alliance, channel partner, joint marketing agreements and other forms of business partnerships are not new. However, few companies can successfully create long lasting and financially lucrative programs. We’d like to change that.

Business partnerships fail because the wrong people were assigned the task of implementing them, the metrics were vague, and the agreements were not mutually equitable – as in, they read like a vendor contract called an alliance.

Megatrend for Megabucks: Business Alliances That Grow Revenues is a ½ seminar that created by Amy Hedin, president People Performance Solutions, Lori Richardson, president ScoreMoreSales (also active with the MIT Enterprise Forum NW), and Jeanette Nyden Seattle business attorney and president of J. Nyden & Co.

Topics covered: ways to create long lasting and financially lucrative business partnerships.

• Pick the right people to create and manage alliances,

• Develop innovative sales channels through business partnerships, and

• Negotiate, draft and implement agreements that last. Date/Location:

Where: Columbia Tower Club, Seattle Washington When: November 7, 2007 from 7:30 am to 11:30 am. Agenda: Registration begins at 7:30AM and breakfast will be served at 8:00AM. The gourmet breakfast will be an “All American Breakfast Buffett” At 8:30 the speakers will start and will be finished at 11:15. There will be 2 breaks between speakers. We will conclude the event at 11:30 after the drawing for the iPod and other prizes

As I see it, clearly Alliances are built on the basis of Trust, which is a pre-requisite for building Relationships and Loyalty. One of the fastest and best ways to achieving Trust in any Relationship is to Make and Keep Promises that matter.