“OMG…if we aren’t at the top of the search results no one will ever find us.” Ever heard (or said) this phrase? I bet you have heard it and said it more than once. But do you really need to be at the top of the search page of results? There’s another (better) option available…
When one of your elated and evangelistic customers tells a friend how awesome it was to work with you and that they should go check you out, what do they say? Here are two choices…
- “Go to Google and type in “construction experts” in the search bar and then look through the results until you find the XYZ Company and then click on their website, get their number from “Contact Us” page and give them a call.”
- “Go to XYZ Company’s website and check out all the great things they do…then call Sally at (555) 555-5555 and tell her I said she needed to meet with you.”
You get response #2 every time. You skip Google and you don’t collect $200. You go straight to Park Place and make it happen…using the Monopoly metaphor. You take action…you don’t go search.
Word-of-Mouth is the “Google Killer.” You don’t need to search for something if you already know where to go. If all (or the majority) of your business came through this channel…why would you need to rank at the top of the search pages? You don’t!
Now ask yourself how much of your business comes from Word-of-Mouth…do you even know? Maybe a Word-of-Mouth “ranking” is more important than a Google “ranking” when it comes to generating more real results.
