When people talk about different “dimensions” it is referring to adding more or less depth, detail, or distinction to something. Take a square. Drawn on a piece of paper it’s pretty uninteresting. Turn it into a cube where it takes on another dimension, 3rd dimension, and it all of sudden becomes even more exciting.
The same works for Social Media Strategies. Created in 2-Dimensions, (text only) they might be good enough, but when you make them 3-Dimensional, people take a lot more notice. So what makes them 3-Dimensional?
Simple answer…just about anything beyond plain text that makes them more memorable, personable, engaging, helpful, or entertaining.
- Color
- Texture
- Video
- Images/Pictures
- Voice or Audio
- Animation (unless overused)
These are examples of 3-Dimensional content and if your Social Media Strategy doesn’t include one or more of these, you may be giving your audience the simple square on the paper when they are really looking for the cube.
If you have a Social Media Strategy, add a 3rd Dimension to it to help bring it to life. If you don’t have a strategy, build it into it from the beginning. We have 5 senses…the more of these you can use the more connected you are to your audience. Adding this extra dimension helps you connect with more of their senses and draws them closer to reading and remembering your content.
And if they don’t remember it, it won’t get shared. And if it doesn’t get shared, why are you on Social Media anyway? This is just one more (simple) way you can increase your chances of creating Word-of-Mouth with your content. One more way to get noticed. One more way to use Social Media more effectively than you probably are today.
