It isn’t rocket science and it is something everyone agrees with…
“IF we gave our customers an incredibly awesome, surprisingly delightful, and remarkable customer experience, they would want to do more (and continue doing) business with us…and would probably tell someone else about us.”
The concept is easy…conceptually, everyone gets it.
The execution and delivery of the concept is where most hit the wall…
Understanding how to execute and deliver this is not so easy.
IF it was easy, everyone would do it. And if everyone did it, it wouldn’t be a differentiator.
Therein lies the issue or the magic…it isn’t easy…not everyone (very few actually) will do it…so it remains an incredible differentiator.
Maybe it’s time to move from “concept” to “delivery” and separate your company from the pack of undifferentiated businesses.
