I have a problem. The problem is that I am actively engaged in speaking, writing and consulting in the area of Social Media. Why is that a problem? Because I am all about “what can I do for you” in the customer world and in the Social Media world it is “all about me and what I am doing”. Interesting dichotomy isn’t it.
In the customer world, it is, and should be, what can you do to help make your customers life easier, better, more efficient, more productive, more profitable, etc. This is the way it should be – helping your customer be better at what they do by using your products or services. If you stay focused on this, you will win out above your competitors that don’t play by this same rule.
However, if you are engaged in Social Media at all, you realize it is about “what am I doing right now”, or “what is on your mind” or “saying something about yourself” type of questions and comments. Thus the dichotomy. We are in the “ME” generation which makes it all about me. But that doesn’t translate well at all to the customers world very well.
I believe you can in fact make the translation. I believe you can take a world that focuses on you and focus it on your customers. I will talk more about this in my next several posts. The Social Media Revolution is upon us (visit my Social Media Blog to learn more) and I believe those that can make this connection between the customer (all about me) world and the individual (all about me) will be the magic that sets companies and organizations apart from each other. Stay tuned…
Blaine
twitter: @BlaineMillet
Blaine-
very interesting and provacative post! I will be eager to read your next entry.
Julie
Julie,
Thanks for your comments – yes, it is an interesting dichotomy and situation most people find themselves in these days. This is one of the reasons Clay and I are working to help people “navigate” through these perilous and advantageous waters.
Blaine