I was on a call the other day with Shirlaws Coaching team and Jane Jordan-Meier from the Bay Area discussing how we are going to use Social Media with their clients to help them grow in this economy. Following the meeting, Jane sent me a link to a blog post, “Too Big to Start” by PR Squared. This was such a timely post, I wanted to share it with you.
The focus of the post is all about “speed to market” and how small and middle-market businesses have a HUGE opportunity if they can just ACT NOW! Before Social Media, big business had the advantage because they had such large communication and marketing budgets. With the down turn in the economy and the introduction of Social Media, now smaller businesses can compete on equal footing with these behemoths. The world has changed…
With Social Media, the tools are the SAME COST to both small businesses as well as the behemoths – FREE. The competitive advantage and victory will go to the organization with the ability to use and execute quickly to help build stronger and deeper relationships. Right now, big business is tied up in their underwear and forming committees to try and figure out how to execute. This is creating a tremendous opportunity for small and middle-market companies – they can ACT QUICKLY and use the component of SPEED to create a significant advantage.
This is the time to STRIKE if you are a smaller business. ACT NOW, get a solid Social Media Strategy so you can “get in the game” and start building the relationships that the bigger companies can’t capture today. Even if you aren’t perfect, get started – that is more important than waiting until everything is perfect. This advantage won’t be here forever. As we like to say, “If you aren’t the Lead Dog, the view is always the same” – you get to choose your view…
Thanks Blaine for the mention. Very nice of you. I totally agree with your comment "even if you aren't perfect, get started …" That is what hold a lot of people back – perfection, which is something we humanm beings are incapable of. We only strive for excellence.
Jane, couldn't agree more – just wish more could get the message and engage rather than study it forever and not take action. However, action without a solid strategy is a dangerous place to play in Social Media. Doesn't mean you can't act quickly – just smarter. Thanks for the comment.