Let’s face it, in a world of complexity and increasing competition, the one area everyone seems to agree on is that if they had more Word-of-Mouth they would be more successful. End of story. But in this “new world” of recession, increased competition, and new competitors, this is harder and harder to achieve.
Traditional media says to do more “mass mailing” or more “broadcast messaging” to announce your message to broader and bigger audiences. This just doesn’t work like it used to. Almost every form of traditional media is bleeding “red ink” and seeing massive declines in advertisers. The return to users of traditional media is falling rapidly – and more every day. When 25 of 26 major newspapers are showing a significant decline in ad revenues (and many other sources of traditional media are showing similar declines) you get the picture pretty quick.
But the one constant in all of this is Word-of-Mouth. It remains as the pinnacle that everyone wants to achieve. So we asked the question of hundreds of Business Leaders, “If you could increase your Word-of-Mouth by 2X, or 3X or even 5X and do it at half the cost, would you be interested in how that worked?” Of course, the resounding response was YES. Welcome to the POWER OF SOCIAL MEDIA.
