Stories and Posts to help you become a “REMARK”able™ organization
May 4, 2023
Word of Mouth has always been and will continue to be the most powerful way to grow any business or non-profit organization…hands down! When a business has it, it’s beautiful. They get new customers for what we refer to as “zero-cost marketing.” And in today’s world, where it is getting harder and harder to get …
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March 22, 2023
What kid doesn’t love Disneyland? After all, it’s the “happiest place on earth.” Why is that? On the surface, you might think it is their parks, location, or other products and services. But when you look deeper, Disneyland’s products and services aren’t much different (or better) than their competitors. All their competitors have great “rides,” about …
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March 5, 2023
After introducing my model of helping businesses go BEYOND DIFFERENTIATION™, one question (issue) keeps coming up over and over in my discussions with Business Owners, CEOs, Presidents, and other Business Leaders. That question is…“Why don’t our customers trust us?”It is a complex question with several answers. It’s hard to know where to start answering this …
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February 22, 2023
The business landscape has changed dramatically and is still changing rapidly. Companies must adapt to stay ahead of the competition, attract new customers, and hold on to their current customers. In the past, businesses could differentiate themselves simply by offering unique products and services. Today, in 2023, this is no longer enough to win the …
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December 13, 2022
What do you do for your customers this time of year? My guess is that you send them a Christmas card and/or get them a Christmas Gift. While this might seem controversial, I recommend you DON’T do either for your customers. Here’s why…and it isn’t because I’m a Scrooge.Step back and look at what’s going …
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November 23, 2022
KEY POINT: While treating Customers like they MATTER is getting increasingly scarce in business today, some companies still choose to put their customers first. My recent experience with YETI demonstrates how they genuinely care about their customers. Companies that prioritize their customers and show them they MATTER and are IMPORTANT will win and eclipse their …
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