February 23, 2019

Why don’t people give you “the time of day” when you are trying to connect with them…either through marketing or selling? Why is it they won’t read your newsletters or marketing propaganda that you send out telling them how great you are? Why is it your marketing is ineffective compared to what it might have

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If You Aren’t Saving Your Customers TIME, Your Customers Won’t have TIME for YOU!

February 20, 2019

I have never come across any Business Owner or Leader who decided their business should become Customer Obsessed because they heard some positive statistics about why it will change their company…no one. What did cause them to change was what they heard (or didn’t hear) from their customers.Statistics can do whatever you want Statistics are

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Statistics Won’t Change Your Business…Your Customers Will

February 19, 2019

Do you feel like you actually listen to what your customers are asking for? Almost every business leader says they do…but customers don’t believe them. Sure, if you ask your customers if they would like a better product or additional services at a better price and they give you feedback you are listening…but is this

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Customers are Continually Asking…We’re Just Not Listening

February 11, 2019

There has been a lot written about why Toys R Us went bankrupt and out of business…but perhaps there is one big lesson that seems to be missed by most analysts. While there are a lot of contributing factors, I believe there is also ONE BIG REASON why they couldn’t turn things around.​Analysis by The

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Post Mortem…One BIG LESSON We Can All Learn From Toys R Us

February 8, 2019

Just because you are a master of getting people on your site doesn’t mean they will want to buy from you or hire you. Customers (either B2C or B2B) want (and expect) more than just a “sales pitch” and One-way conversation of you telling them how great you are.Customers want and “exchange” of ideas so

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“One-way” Conversations With Your Customer Never Work…“Two-way” Give You Market Dominance

February 6, 2019

​What if… ​You didn’t have a website ​You couldn’t mail out your brochures ​You couldn’t do any more email campaign blasts You were banned from social media channels You couldn’t do any more cold call solicitingWhat would you do to survive, let alone thrive as a business? I would argue that we are there today.You

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Could Your Business Survive WITHOUT Marketing?