April 5, 2018

My son was a very good baseball player…good enough to play college baseball. From the time he started high school until he entered college there were lots of scouts that showed up to his games to check him out. What were they looking for? They already had all of his stats on their clipboards (or

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Want to WIN more Customers…Think Like a “Professional Scout”

March 30, 2017

There are always certain aspects of every business, when not integrated, put them at high risk of not surviving…and they are what keeps CEOs and Business Owners up at night. When a business has lower quality products, inefficient services, poor customer experiences, or a variety of other items, they are putting the business at risk.

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2 Assets which Lead to either Differentiation or Risk of Extinction

March 25, 2017

There is no business on the planet that doesn’t want more Word-of-Mouth…it is the most trusted, respected, and can be delivered at the lowest cost of sale for any product or service. The numbers are staggering…over 90% of the people believe the recommendations from someone they know. So why wouldn’t you just want more of

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Word-of-Mouth is Awesome…but not Always…3 Reasons Why

March 18, 2017

Today we have hundreds and thousands of choices available to us, the customer, to purchase virtually any product or service…but is it adding more value? I believe we are reaching a “tipping point” of too many choices not adding to an increase in value for the customer. More choices of the same or similar products/services

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We’re reaching a “Tipping Point” as Leaders…5 Ways to Prepare and Thrive

March 14, 2017

We have all seen it…Commoditization…it’s an integral part of our daily lives today…both good and bad. No industry or business is immune any longer…regardless of whether you provide a product, service, or even run a non-profit organization.  Somewhere, sometime, someone has come in and offered something better at a better price and taken away some

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Every Leader faces “Commoditization”…Here’s how to Beat It

March 1, 2017

Panera has done some amazing things over the past couple of years…but are they enough to deliver a knockout blow to their competition? Only Panera knows for sure but I am hopeful they are going to deliver a big knockout punch instead of miss a huge opportunity. Based on an article in the Wall Street

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Can Panera deliver the knockout blow…or will they miss it?