Stories and Posts to help you become a “REMARK”able™ organization
September 23, 2016
Trust is possibly the most powerful word an organization can have today. Either you have it with your customers (and employees) or you don’t. It isn’t something that works on a “meter” where you have 60% trust and 40% distrust. And once you have it, you can make it stronger and deeper once you have …
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September 19, 2016
When someone offers something for FREE, there are lots of things that happen…most of which end up destroying your brand. But for those that take a different approach, there is tremendous opportunity to capture a much bigger market and solidify your BRAND. To start, it’s important to understand the difference between building “Brand Awareness” and …
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September 16, 2016
We all know who the CEO of the company is…the Chief Executive Officer…the one in charge of everything…the Big Kahuna…the “Boss”…the Big Cheese. It’s the top person in any organization and where the “buck ultimately stops” in anything that goes on in the company. But their role is also going to be changing and becoming …
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September 12, 2016
Anyone ever hear this phrase…I heard it all the time from my dad. Whenever there was some maintenance to do on anything (car, house, bike, or anything else) he would always remind me that while it might cost you $100 today it was worth the investment so you didn’t pay $1000 tomorrow to get something …
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September 8, 2016
BRAND is an incredibly simple concept…made complex and difficult by those trying to sell their services. I know that statement will garner a lot of disagreement and debate from agencies and others but for you, the Business Owner or CEO, it should be a breath of fresh air. A Brand is often described as “what …
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September 7, 2016
I talk to company leaders all the time about CUSTOMER OBSESSION and how it is the most critical ingredient to helping them become a REMARKABLE company. And while they all get excited and say it sounds awesome, few take action. I’m always amazed at how they don’t see the Tsunami coming toward shore…despite tons of …
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