Stories and Posts to help you become a “REMARK”able™ organization
September 6, 2016
If you sat down right now and someone asked you which “Cake Mix” they should buy to make a birthday cake, could you tell them? Could you name off the best cake mix you have ever experienced and tell them this was head and shoulders above all the other (50) brands of cake mix on …
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September 1, 2016
Department stores and many retail stores were born to give their customers a great experience shopping for clothes, housewares, and virtually everything else we needed. They were designed to give us the “shopping experience” of touching, smelling, seeing, and hearing more about the products and services these establishments offered. It was an experience to go …
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August 29, 2016
If you’re like me you have heard this debate of “the customer is always right” vs. “the customer is not always right” going on for many years with both sides feeling very passionate about their position. Throwing one more discussion on top of these thousands won’t probably change your opinion one way or the other. …
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August 26, 2016
Being customer obsessed isn’t something you do… It’s who you are! I get asked all the time what a “Customer Obsessed Project” might look like for a particular company…this translates to, “I don’t really get Customer Obsession.” Projects have “start and end dates”…being Customer Obsessed never ends…it is you new WAY OF LIFE. CUSTOMER OBSESSION …
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August 25, 2016
TRUST…let me be a bit more specific…LACK OF TRUST. “Trust” has always been a “golden word” but today it has been elevated even more due to the massive (and easy) means of communication. The biggest reason is not because we don’t have Trust but because of all the…wait for it…MISTRUST that is being generated in …
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August 24, 2016
Content, Content, Content…it’s the new buzz word in marketing circles these days. Since Social Media isn’t living up to its claims for many companies, they are looking for the new “silver bullet”…which now happens to be “Content Marketing or Content Management.” Is it the new found Promised Land for marketing? I would encourage you to …
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