August 5, 2016

It doesn’t matter whether you are an investment advisor or product manager or the owner of your business, there is one thing everyone wants…a Return on their Investment. If you think about any aspect in business, there is always this looming question, “What’s going to be the return if we invest in this product or

Continue reading...

0

Why INVESTING in Your Customers WINS today…and tomorrow

August 3, 2016

Describing this is pretty simple…executing it seems to be incredibly difficult. The concept of “Burn the Ships” is well-known, understood, but often not embraced or followed. It’s one of those great statements to get people fired up. But when it comes to actually making it happen, it comes up short. If you aren’t familiar with

Continue reading...

0

To Be CUSTOMER OBSESSED…“Burn the Ships”

August 2, 2016

When I talk to CEOs and Business Owners about their customers, they can always tell me who their BEST CUSTOMERS are and why they are number one. It’s easy…they know who they are and they know what they buy. But when I ask them what they are doing to get more of these types of

Continue reading...

0

How to Get MORE of your #1 ASSET…Your BEST Customers

August 1, 2016

This past week we celebrated our 32nd wedding anniversary…a wonderful time of the year. We always do something fun and memorable and we also have a family party. We have an awesome family and get together all the time…this weekend was no exception. During this anniversary week I am particularly aware of how we are

Continue reading...

0

Experience Wins Over Quality and Selection…Two Examples

July 30, 2016

ENVY by definition means you are chasing something…wanting to be like something else. This has become a mainstay in businesses today… “We want to be like ABC Company only better.” When you can stop this thinking and action, you can put yourself on a path to real success that others will envy! Copying someone else

Continue reading...

0

Stop ENVYING your Competitors and Win Big

July 29, 2016

Unilever just realized that they “missed it” when it came to competition in their razor space…and it cost them over $1 Billion dollars…the amount they just paid for Dollar Shave Club. They disrupted Unilever (and other shaver products) and created a new product with powerful marketing that captured a huge market share. This isn’t a

Continue reading...

0

Is there a “Dollar Shave” Deal Headed Your Way?