July 18, 2016

I read countless articles on the best ways to get customer feedback and to be honest…most of these miss the mark. They use old “Industrial Revolution” techniques when we are living in the “Internet Revolution”. And they wonder why they don’t get feedback…or the feedback they get is meaningless. There’s a reason… Most traditional (and

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Want AWESOME CUSTOMER FEEDBACK? Focus on VOLUME and WHY

July 15, 2016

Word-of-Mouth has been called the “search killer” because there is little if any need to do a search when someone you trust recommends a solution to your problem. Think about this for a moment with how you function and operate in your daily life. Now think about it with regard to your website/blog and how

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Word-of-Mouth is about Saving Your Customers TIME

July 14, 2016

Word-of-Mouth has been (and still is) the most powerful form of sales and marketing…PERIOD. No one can argue with its effectiveness. The current numbers show that 90% of the people believe the recommendation of someone they know or are connected in-person and on social media. Word-of-Mouth becomes even more important when you consider that TIME

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When Word-of-Mouth is BAD for You…2 Key Issues

July 12, 2016

I’m pretty sure you have either seen an episode of Undercover Boss or at least have heard about it in some conversation. The concept was simple and brilliant…have the CEO of the company pretend to be an average worker to see how their employees did their job, what struggles they had, how they treated their

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“Undercover Boss” for your CUSTOMERS…What’s your REAL EXPERIENCE…A Challenge for Leadership

July 11, 2016

The game of “Cat and Mouse” is one that usually never ends…one day the cat is chasing the mouse and the next day the mouse is chasing the cat. The end result is that neither one win…but they expend a tremendous amount of energy playing the game. This is not unlike many businesses today…especially small

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Competition is Game of “Cat and Mouse”…time to End It

July 8, 2016

STRATEGY IS AWESOME…I can’t say enough about how important this is to an organization. When I started helping companies develop their Business Strategy over 20 years ago I realized this was the heartbeat of every business. And I never minded doing the 3 day retreats in some nice location and getting in a little golf

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What Message Does Your STRATEGY Send to your CUSTOMERS?