Stories and Posts to help you become a “REMARK”able™ organization
June 10, 2016
For those of you who aren’t baseball fans, this title might not mean much to you…it will become much clearer as you read on. In a nutshell, in baseball the “Rookie League” is the first stop for most major league baseball prospects that have recently been drafted…only the few top players skip playing in the …
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June 9, 2016
You made it…you just spent a boat load of money on SEO, AdWords, PPC, and a host of other tools available to get more potential customers to your website so they can see who you are…now what? Let’s say your website was above average and the prospect looked around and actually found some product/service they …
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June 8, 2016
CUSTOMER CENTRICITY is a great…actually it is AWESOME! Even though it is kind of technical sounding term, it is great at describing one key thing…EVERYTHING IN YOUR COMPANY STARTS AND ENDS WITH THE CUSTOMER. It’s building all your processes (and experiences) with the customer in the center of everything, rather than your product or service …
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June 6, 2016
Everyone in the world has heard the phrase, “The Customer is Always Right.” While you can debate it and settle on your own point of view, one thing remains…the customer IS ALWAYS RIGHT. Why? Because it is ALWAYS THEIR PERSPECTIVE…and to each of us, it is always our truth. But there is one key point …
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June 1, 2016
Have you ever clicked on or checked one of the million ads offering to give you substantially more website traffic? Most have at least clicked once over the past 5 years…if for no other reason than to just see what tricks they might have that could increase the coveted traffic everyone believes is the Holy …
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May 31, 2016
CUSTOMER LOYALTY is actually pretty simple…it’s all about TRUST. Customers are loyal to you because they trust you and what you deliver to them on a consistent basis. I have never heard any customer say they are loyal to a business where they didn’t have a solid level of trust. Companies get confused about this …
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