May 26, 2016

Most of the time we focus on the crowds…what is everyone doing…are we part of the trend…do we fit into this group or that group of businesses…are we recognized in a certain segment in the industry. These are the wrong measures of success in the new economy we live in…LONELINESS is the new measure of

Continue reading...

0

CUSTOMER AGENTS…Key to Reaching Higher Levels and being LONELY

May 25, 2016

Your competitors, by definition, sell the same (or similar) products and services to you…that’s why they are competitors. When you advertise and market these products and services, you are essentially marketing these for everyone…including your competition. What happens when you spend the time and money to promote these products and services and one of your

Continue reading...

0

Stop Marketing for your Competitors

May 24, 2016

When someone talks about being ranked #1 on Google (or Bing, Yahoo, or other choices) search pages, or improving their SEO (search engine optimization) people get excited…they want to be number one. Who wouldn’t, right? Here’s why you might not necessarily care about being number one on Google. Google has gotten very good over the

Continue reading...

0

Your Customers Don’t Care about Your Search Rankings…WHY You Shouldn’t Either

May 23, 2016

Customer Service by its very nature is a “reactionary” process most organizations create to solve customer issues. THIS IS NOT A STRATEGY. Customer Service was created to handle issues, problems, complaints, and anything else that occurred when “things went wrong” with the customer. We needed someone to call…someone inside the company that could be a

Continue reading...

0

Customer Service is a Risky Strategy

May 18, 2016

The word VALUE has been around a very long time…and I’m sure it has changed definitions many times throughout the years depending on what point in time you were asking about it. But in the new Revolution we are currently living in, I believe Value has a very different definition and certainly new ways to

Continue reading...

0

Are you Selling HAMMERS…or delivering DREAMS?

May 17, 2016

Customers tell us all kinds of things…often times what they feel we want to hear. They commit to do things for us or tell us how great our service is or how we they liked how we responded or a host of other things. And sometimes we, as companies, even ask them to give us

Continue reading...

0

Word-of-Mouth is the ULTIMATE test of “Customer Action”