May 16, 2016

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer experience…every single one. They can’t help it or stop it because they interact at some point at some level either directly with the customer or directly with employees that interact with your customers. This is just a part of business. When

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How Your BEST EMPLOYEES can Kill your Business

May 13, 2016

You’re a loyal customer and you keep shopping at a certain store because you are loyal and you love the way they treat you. You come back and you spread word-of-mouth about the company because you have been a loyal customer for years. Picture that company (or more than one company) in your mind right

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ONE THING every Customer Hates…

May 12, 2016

There’s no question customers prefer to be treated more with “awesomeness” than just “great”…no argument. If they have told us once they have told us a thousand times…make me feel special and I will be loyal and rave about you to all my friends. So what part of this don’t we get and why is

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Do you REALLY LOVE your Customers…they don’t think so

May 11, 2016

When a customer complains all kinds of good things are probably happening…you may just not see it that way. Here are a few reasons why you should be celebrating these complaints instead of commiserating over them… It tells you they are engaged…they actually care about you and the experience you are providing…they have said, “I

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When a Customer Complains you win…5 Reasons Why

May 10, 2016

From my experience working with many executives, there is one thing that stands out as one of the biggest motivators of action…Losing something. The “Fear of Losing” something is more motivating than the “Opportunity of Getting” something. And this translates well into our personal lives as well. Here is a simple test you can perform

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Fear of LOSING…more Powerful than Pursuing OPPORTUNITY

May 7, 2016

Said NO. ONE. EVER. No audience has ever asked for this…yet it’s what we keep giving them. Why? It can’t be that we are that clueless to think they really want it… It can’t be that we just don’t know what else to do… It can’t be that it’s just what we have always done

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“I Can’t Wait to See Your Next Promotional Ad…”