May 7, 2016

Everyone is familiar with the term “Active Listening”… It means listening intently and repeating back to the audience what you just heard. Two primary reasons employees use active listening is to… Solve a problem Learn more so we can sell them It’s a great skill…for those purposes. It gives you more information and allows you

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CUSTOMER LISTENING (not ACTIVE LISTENING) can Make or Break You

May 5, 2016

This is one of my favorite questions to ask a “CEO, President, or Business Owner”…”What is the single most important thing in your business?” I usually don’t get an answer right away or I get some “stalling dialog” while they are pondering the question. They normally don’t want to answer or say there isn’t one

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What’s the “One Thing” in your business?

May 4, 2016

One of the biggest components in creating fear in people is the UNKNOWN. Regardless of what it is or who it is, when there is something unknown it creates some degree of fear. The degree of fear is commensurate with the amount of uncertainty in the situation and the potential risk it imposes on the

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Are you Creating FEAR with your Customers?

May 3, 2016

confidentiality reasons) and it reminded me of why I love what I do…seeing companies delivering TOTALLY AWESOME CUSTOMER EXPERIENCES. I was blown away at how attentive they were to me…immediately upon arrival…and how they quickly took control to eliminate my “fear of the unknown” about what I needed to find out. They were on their

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“Shock and Awe”…highly UNDERRATED

April 30, 2016

Differentiation…by definition means you are different from others in your industry, or any other group. Easy definition to grasp. However, DIFFERENTIATION IS GIVEN LIP SERVICE TODAY BY MOST COMPANIES. Ask a company or organization if they are different and of course the answer will be a resounding YES. Ask their customers and more often than

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Differentiation…the Holy Grail…Misunderstood

April 28, 2016

Almost every business has at least one thing in common…they want more customers. And usually this means finding them wherever they can…even if they aren’t the ideal customers. A person who has money in their pocket and is willing to spend it is a customer we want…NOT. Think of it this way…if you are really

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It’s not ALWAYS Greener on the other Side…4 Reasons Why