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KEY POINT: The EXPERIENCE you deliver to your customers (and others) either BUILDS TRUST, or it ERODES TRUST. There is no neutral ground. And their EXPERIENCE is one of the most vital components to determine whether your customers TRUST YOU or not. It is one of the most critical components necessary to go BEYOND DIFFERENTIATION™.KEY …

KEY POINT: PROMISES are the secret ingredient for CREATING OR ERODING TRUST in any organization. Keep the PROMISES you make, and you will build Trust…guaranteed!KEY QUESTION: Do you know how the percentage of PROMISES YOU KEEP as an organization?Everyone wants you to keep the PROMISES you make them…whether they are EXPLICIT or IMPLICIT. The problem …

KEY POINT: TRUST is one of the most valued aspects of any business…but most companies aren’t purposeful about building it or earning it. Why is this? Leaders often “assume” they are building TRUST based on their daily activities…unfortunately, they aren’t. Building deep and lasting TRUST needs to be PURPOSEFUL and PRESCRIPTIVE.KEY QUESTION: Are your employee’s …

KEY POINT: TRUST is perhaps the most “underutilized” opportunity for any business. Businesses rarely focus on actively building more TRUST, but they expect their audience to TRUST THEM…they don’t. There are some very prescriptive ways to build TRUST…I’ll talk about a few of these in this article.KEY QUESTION: Do your customers tell their friends and …

KEY POINT: Products and Services are no longer the big DIFFERENTIATORS they used to be…they have become COMMODITIES. Understanding WHY customers buy from you and HOW to get more of them to buy from you (and buy more) is critical to building a foundation of going BEYOND DIFFERENTIATION™.KEY QUESTION: Do your customers buy from you …

KEY POINT: If you want to have a successful company today and well into the future, DELIGHTING THE CUSTOMER is an absolute necessity. As told by Warren Buffet, here is an example of how important this is for EVERY COMPANY if they want to succeed.KEY QUESTION: Is your organization known as one that delights your …