April 6, 2016

We had the opportunity to talk with some of the spa810 team about how we are creating a “Remarkable Spa Experience.” This is an update discussion that was recorded live the end of March 2016 with both ARs and Franchise owners in attendance on the call. It is a live call including some questions from

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Customer Experience and Word-of-Mouth Discussion with Team 3-29-16

April 4, 2016

Google change the ad process…again. Now the loser is organic search…everyone is trying to get more out of the paid ads that generate massive revenues for Google. The battlefield of search just keeps getting tougher and tougher for companies…unless you pay for it…and unless you are willing to accept low returns. There’s another answer… What

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STOP thinking SEO is the best way to get found…a better option

March 24, 2016

You saw the ad, the pictures on the internet, even the quick annoying video popup on the YouTube video you were watching…the deluxe, everything you always wanted, hamburger sold by your local fast food restaurant. Or maybe it was this loaded sandwich on a fresh hoagie roll that looked like you couldn’t wait to get

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Sorry…but my Burger doesn’t look like that

March 22, 2016

If execution were the magic answer, we wouldn’t worry about “differentiation.” We wouldn’t strive to be different…we would just strive to be more efficient. Our primary goal would be to employ and hire the best robots that were just a bit more efficient than the other company’s robots. We could eek out just a bit

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Why ROBOTS will never take over

March 15, 2016

Everyone I talk to about helping their business be more “Customer Centric” says the same thing, “We really care about our customers.” It’s a standard knee-jerk response. It’s embarrassing to answer any other way. No one says, “We really don’t like our customers so why would we be customer centric?” No one. You probably say

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Stop PRETENDING…Your Customers Know

March 5, 2016

The term “customer experience” is thrown around more today than ever before. But has the customer experience really changed or is it just the current buzz word that makes an organization feel better? Organizations that create truly memorable and remarkable customer experiences don’t need to talk about it…they deliver it! And when they do deliver

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An Unexpected (and awesome) “Customer Experience”