November 18, 2015

When you write great content or provide something that is valuable, people share this with others and tell them it is interesting. They might even write something about it or give their opinion or some other thoughts about it. Telling someone they should read some great content is the key activity and benefit. This is

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“Influencers” are different than “Advocates”…3 Reasons Advocates Win

November 14, 2015

If you do a lot of reading on the internet you have definitely come across these types of phrases more than once…and definitely more today than before. The common way to try and coerce you into reading their supposedly awesome content is to demand something from you… Please Login to continue reading Please sign up

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Please Login or Subscribe or Sign Up to Continue…NO.ONE.WANTS.

November 12, 2015

There are really only two things that happen…those that are in our control and those that are out of our control. Competition is not in our control…they aren’t going to listen to you. We can complain and fret and whine and even scream, but they aren’t going to listen. And no matter what we wish

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STOP worrying about your Competition

November 7, 2015

In virtually every speech I give on Customer Centricity or building a Customer Obsessed company, there is always one question that comes up…almost every time. “Who should lead this effort or initiative in the company?” And my response is always the same. What is it we are really trying to build when you cut through

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CEOs and Business Owners…it is YOUR JOB

November 5, 2015

We have all heard the term…“Open Door Policy”…it is common place in just about every company. It was designed for employees as a way to speak their mind openly to the leaders in the company. But what about the people who actually pay for your employees to be at your business…your customers? Do you have

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Do you have an “Open Door” Policy with Your Customers?

November 4, 2015

Ever see a train go by…everyone has at least once in their life. If it was a nice long train, you noticed the red ones, blue ones, orange ones, new ones, old ones, specialty cars, and of course the caboose. It was fun watching it go by. It was entertaining. It was colorful. But one

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Social Media Tools…simply the “Cars on the Train”