Stories and Posts to help you become a “REMARK”able™ organization
November 3, 2015
It isn’t rocket science and it is something everyone agrees with… “IF we gave our customers an incredibly awesome, surprisingly delightful, and remarkable customer experience, they would want to do more (and continue doing) business with us…and would probably tell someone else about us.” The concept is easy…conceptually, everyone gets it. The execution and delivery …
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November 1, 2015
The customer is ALWAYS RIGHT…ever hear that before…only a million times probably. There are 2 issues with this statement… First…if we put a group of business owners in a room together behind closed doors and asked them who believes this and who doesn’t, the room would be divided. It has always been a controversial topic. …
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October 29, 2015
Having fun is part of life…it is, well, fun. It’s an emotion we have that makes us feel happy and is something we generally want to repeat. Everyone wants to have fun…but does just having fun create a memorable experience? Not really…it is fun but not necessarily memorable. It may have a short life, meaning …
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October 27, 2015
Chipotle is a well-known success story…created a new place in the market with good food designed for a specific audience. But their story isn’t quite as rosy today as it was a few years ago…changes have happened and now they need to make some adjustments. But are they making the right adjustments or are they …
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October 21, 2015
I know this will be controversial but it needs to be differentiated… When someone purchased the deal of the day or other such offers (from Groupon, Living Social, Amazon Local, or a host of other similar sites) and then shares them with their friends, they are not using true Word-of-Mouth…they are simply sharing timely deals. …
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October 19, 2015
You walk into a store or restaurant or anywhere else and look around. The first thing your mind does is to see if it has anything in your memory banks that “looks similar” to what you are seeing. Someone comes up to greet you your mind does the same thing based on the words they …
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