September 23, 2015

Two scenarios…which one would you prefer if they were your employees? Hi Bob…I wanted to tell you about Sally’s work. She did a really great job with the project and her technical prowess was exactly what we had hoped for. She was able to complete it on time and within budget so we could complete

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“Advocacy” is more about your Character than your Work

September 21, 2015

I see a tweet or a post and the title looks pretty interesting…in fact it looks like it could really be “helpful” for what it is I am working on or struggling with or need to know more about. So I click… But first, I need to find the “X” to get rid of the

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Don’t be “That Guy/Girl/Company”

September 15, 2015

When people talk about different “dimensions” it is referring to adding more or less depth, detail, or distinction to something. Take a square. Drawn on a piece of paper it’s pretty uninteresting. Turn it into a cube where it takes on another dimension, 3rd dimension, and it all of sudden becomes even more exciting. The

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Two-Dimensional Social Media Strategies

September 14, 2015

We’ve been hearing the word “Commodities” more and more ever since the Internet Revolution went into full swing and replaced the Industrial Revolution. Simple reason… today it’s really easy to find the same product or service at a lower price somewhere on the World Wide Web. As more companies offer the same (or similar) products/services

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FREE = COMMODITY…and Where Companies Lose their Differentiation

September 12, 2015

Even though I spent just over 10 years working for the largest public accounting firms in the country (not in accounting BTW), this is still an interesting question. Here’s some questions to really think about with regard to customers…and there are many more. How valuable are your customers to your business? How much are they

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Where do Customers fit on your Balance Sheet?

September 11, 2015

After spending over 8 years helping companies set up their Social Media Strategies, plan for thousands of tweets, posts, blogs, and sharing, there is always one question I come back to that must be answered if any of this “super communication” is going to be effective. “What business are we really in?” If you don’t

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Before you Tweet, Post, or Share…Ask ONE QUESTION