Stories and Posts to help you become a “REMARK”able™ organization
July 18, 2022
KEY POINT: Being a DISRUPTOR doesn’t mean you are DIFFERENTIATED. They can fall hard and possibly fail if they don’t DIFFERENTIATE in other ways. “Strategic Differentiation” by product and service isn’t enough to differentiate today…it is a short-term strategy, not a long-term FOUNDATIONAL strategy.KEY QUESTION: Are you falling into the trap of believing you are …
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July 15, 2022
KEY POINT: You may think your products or services are differentiated in the marketplace, but that may not be the case… it’s worth taking a deeper look.KEY QUESTION: Is your primary differentiator your products or services and the commodity components that go with them, such as Price, Terms, Availability, or Location? As business owners, leaders, …
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July 12, 2022
KEY POINT: There is a better way to compete today in a highly commoditized marketplace…going BEYOND DIFFERENTIATION™.KEY QUESTION: Why is traditional DIFFERENTIATION (primarily your product or service) NOT DIFFERENTIATING you in the marketplace?What do we all do when looking to buy something, either as a consumer or a business? We search, and search, and search …
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June 11, 2021
I believe companies make CULTURE (and BRANDING) much more difficult to understand than it needs to be. Companies talk about their “t-shirt and sandals” or their “Friday beer parties” or “ping pong and foosball tables” or a whole host of other things they get to experience working at the company as their “culture.” THIS ISN’T …
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April 27, 2021
In almost every speech I give, one of the CEOs or business leaders in the audience is always dying to ask one burning question. That question is… How do we get more profitability out of our existing customers, without having to always rely on lead gen to get us new customers? While there can be …
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April 12, 2021
In case you didn’t get the memo, “Customer Satisfaction” is dead…buried…no longer relevant. At least it should be if you truly want to sneak ahead of your competition and drive more profitability to your company. Here’s why… Customer Satisfaction = Mediocrity Nothing is dazzling, exciting, or memorable to a “satisfied” customer…nothing. It simply means you …
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