Stories and Posts to help you become a “REMARK”able™ organization
June 16, 2014
Your product works as described. WOW…was that unexpected? Probably not or the person wouldn’t have bought it. Today, there is such a plethora of products available and easy to find that if yours doesn’t deliver exactly as described and promised…your customer leaves. Products that deliver as promised is the “norm” and is “expected” today. This …
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June 13, 2014
I heard again today…another company trying to find some way to differentiate themselves and decided to go get more “customer research” before they do anything. We have enough research…what we need is action! Action that will get them working on creating a customer experience for the customers they already have and know about. Don’t get …
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June 10, 2014
Committee is another name for “neutering.” If you want to take some great ideas from your best people and turn them into “mediocrity,” form a committee. Committees are designed to “reach consensus” or “agreement” as to what you want to do next. But when people come into the committee meeting they have far reaching ideas, …
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June 8, 2014
We have become a society of “ME’s”…it’s all about ME. What can you do for ME? How is this going to help ME? What are the benefits to ME? And the list goes on… We can’t change that…at least not in the near future. But companies and the people that make them up still think …
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June 6, 2014
Being a Christian I get the David and Goliath story…you probably get the story even if you aren’t Christian. But there are similarities in this story for every organization. As a leader, here are a few things to consider when thinking of what actually happened. To start with, David was the underdog without question. He …
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June 4, 2014
Customers are complaining about our service…LOWER THE PRICE Customers are demanding more service…LOWER THE PRICE We didn’t keep our promises…LOWER THE PRICE We mislead the customers with our product and service…LOWER THE PRICE Getting to the lowest price isn’t always what the customer wants, even in a commoditized world. If it did, every company would …
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