Stories and Posts to help you become a “REMARK”able™ organization
June 2, 2014
A long time ago, the 1960’s to be exact, a marketer by the name of E. Jerome McCarthy came up with what was a revolutionary way to describe “Marketing” called the “4-Ps Classification. The four P’s stood for Product, Price, Promotion, and Place. It was revolutionary thinking at the time and was a cornerstone of …
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May 28, 2014
For years, even decades people have sought after what they thought was the Holy Grail with their customers, CUSTOMER LOYALTY. I can’t tell you how many conversations I have had with business leaders saying, “If we just had more customer loyalty the world would be great.” Think again… Don’t get me wrong…Customer Loyalty is incredibly …
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May 26, 2014
Do you and your company equate great service with a great experience? Don’t be afraid to say yes, most company leaders feel this way. But the real answer is they don’t… I was in Las Vegas this past week for some business and to celebrate my wife’s birthday. We had the best of both worlds…we …
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May 21, 2014
Somehow these words don’t go together but they are exactly what we deliver to our customers…mediocre. The problem is we want them to say WOW!! If our expectation of wanting WOW isn’t backed up with a process to deliver it, don’t expect it. You will be disappointed…every time. Companies get mad at their customers because …
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May 15, 2014
So yesterday I was in the US Post Office…one of the places I dread to go…like most Americans. Why? Because we know what to expect…we know the norm. It is not going to be an inviting environment, it is going to be a long line, and when I get to the counter I will feel …
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May 13, 2014
Think of a time when you have been enjoying a picnic, some private time with a loved one, some personal thought time, or any other moment where peace and quiet is important. Now introduce the FLY into the situation. All of a sudden, the moment you have been looking forward to is suddenly turned upside …
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