April 20, 2014

Happy Easter everyone…I hope this is a special day for you and one you can spend with family and friends. As a Christian, it is a big day…the day Jesus rose from the grave to begin a new with people and everlasting salvation. Tall order for sure. Whether you are Christian, follow another religion, or

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Happy Easter…time to renew

April 19, 2014

Is there anyone out there who hasn’t heard the term, “The Tip of the Iceberg”? I doubt it. And everyone pretty much knows it is talking about what you see isn’t always the whole story…thus the “tip” of the iceberg. Think of it in regards to Word-of-Mouth and your customers. What are they REALLY SAYING

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Flip the ICEBERG

April 18, 2014

After a hiatus of a little over a year, and after several hundred requests, the WOM10 (Word-of-Mouth on Steroids) is coming back…and hopefully better than ever. There have been so many great things happen over the past year in respect to clients and reinventing WOM10. And now I want to share all this and more

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Word-of-Mouth on Steroids Blog is back…

June 29, 2012

Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”.  No, memorable is being the one that someone remembers to tell someone else about

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Being “Memorable” is the “Long Tail” of Success

June 13, 2012

With the upcoming 4th of July holiday coming up, it made me think of the parades and fanfare that goes on around this terrific holiday.  But it also made me start thinking about the “noise” level that accompanies these events.  Then it hit me… With all the companies I talk to about social media, by

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BE the “Clown” – BE “Memorable”

June 6, 2012

“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion.  The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about

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“Passion” is way too UNDERESTIMATED…