January 11, 2021

EPISODE SUMMARYIn this episode, thanks to the interview by Ron Worman (Managing Director of The Great Conversation), we discuss the genesis of my NEW BOOK, my background, and the results organizations can expect by adopting a Customer Obsessed strategy, including differentiation. We talk about the three critical components of The “REMARK”able Triangle™, which is a

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Stop Marketing! Your Customer Needs Trust, Not Taglines

November 18, 2020

I was watching a football game the other day and happened to catch a few of the ads that were on during the game. While most of them were just a blur of noise in the background, one particular ad from AT&T jumped out at me. It caught me a bit off guard, so I

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Sorry AT&T…you have it Wrong

October 14, 2020

How many times have you seen a sign or message announcing this is “CUSTOMER APPRECIATION” day, week, or month? I’m sure, like me, you see them all the time. It is one thing that drives me absolutely nuts whenever I see a “Customer Appreciation” sign. Every time I see this, I want to stop the

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STOP “Customer Appreciation”

October 11, 2020

EPISODE SUMMARY In this episode, thanks to the interview by Michael Langhout (Founder of Langhout LLC), we discuss the results organizations can expect by adopting a Customer Obsessed strategy, including differentiation. We break down the three critical components of The “REMARK”able Triangle™, which is a visual tool for organizations looking to become “REMARK”able™ by being Customer

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The Magic of Customer Obsession – Part Two

October 1, 2020

“NOW is the time…” Series Given our current set of business circumstances, this NOW series will help you take a leadership role in your industry…regardless of what your industry may be. This series doesn’t sell anything…it simply HELPS your business stand out and rise above your competitors. These are practical, actionable, quick-acting, and proven ways

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NOW is the time to…BUILD LOYALTY

September 24, 2020

EPISODE SUMMARY In this Podcast, Blaine is interviewed by Michael Langhout of Langhout International, LLC. We have an opportunity to discuss my background and passion for customers. I share how customer obsession can directly impact an organization’s culture and ability to market themselves. He provides examples of customer obsession with stories of Zappos and Ritz-Carlton

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The Magic of Customer Obsession – Part One