February 11, 2011

If you have followed WOM10 you have a pretty good idea of what I blog about – Word-of-Mouth on Steroids, how you create it and achieve it with the proper use of Social Media (and I emphasize the word “proper”). But for those who really know me, the real core of what I am completely

Continue reading...

0

THE NEW ADVOCATE – my new blog…

November 27, 2010

While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation – how does it help you build “Word-of-Mouth” with your audience.  From a business perspective, this is the holy grail – “getting more of the right

Continue reading...

0

Promoting won’t get you WOM – unless you’re a coupon

November 24, 2010

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics.  I was thinking the other day about a particular topic to talk about – how

Continue reading...

0

When CRISIS can build LOYALTY…

November 22, 2010

One of the wonderful aspects social media has brought to the forefront is the need to be authentic.  This was never a problem decades ago when everyone pretty much knew you and what you were about so it wasn’t a big issue.  But as we have spread out around the world it has been much

Continue reading...

0

Authenticity is an "accelerator"

November 19, 2010

There is absolutely, positively no doubt in the world today that the key mantra for people is “It’s all about ME”.  We see it in TV programming (approximately 70% of today’s programming is “reality” TV), we see it in the traditional advertising and we really see it in social media. In one of my earlier

Continue reading...

0

Getting "It’s all about ME" to work for you

November 9, 2010

OK, so this post is a bit out of character for me but it is something that comes up all the time so I wanted to at least address it and then move on.  As you read through my posts my focus is on keeping things positive and giving some ideas, solutions, and helpful insights

Continue reading...

4

Crap is still Crap…