Stories and Posts to help you become a “REMARK”able™ organization
June 18, 2010
This is an interesting question I get asked quite often from CEOs and business leaders when they are wondering what they should do about social media. The question comes up as to which group could benefit the most and in larger organizations, who is in “control” of social media. And especially for CEOs, who live …
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June 15, 2010
There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing. While most marketers shun the idea of Word-of-Mouth as a legitimate and measurable form of marketing, the advent of social media and the tools behind it are changing that world rapidly. McKinsey and Company, an internationally recognized strategy and management consulting …
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June 12, 2010
We all know people and companies who fit in the category of “wannabe’s”, “me-too’s”, “posers”, and “lemmings”. They all have the same thing in common – wanting to follow the crowd and be recognized for their participation. These terms have taken on extended meanings over the past several years and have been applied to a …
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June 10, 2010
Today Clay and I had the opportunity to speak to a packed house of women business owners and executives at the Win With Washington monthly luncheon. There were around 100 vivacious, energized and passionate women (and a few men) excited to hear our message of how Social Media and Word-of-Mouth Marketing could change their businesses. …
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May 24, 2010
Why do people want to read what you write? Why do people focus in on some and not others? Why do people share something with others through word-of-mouth? Why are some people like magnets for their content while others are passed over? The answer……their “STORIES” are stronger. The internet today is full of content – …
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May 19, 2010
Thousands of people, millions of stories, and when you look at it from this perspective, it doesn’t really mean that much. But when you look in the eyes of one person, as I did with Loa Griesbach, you see a different story and this one has a face, a beautiful face at that. I met …
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