Stories and Posts to help you become a “REMARK”able™ organization
January 18, 2010
In the past year, in over 70 speeches we have given, there hasn’t been one where someone doesn’t ask the question about “what’s the ROI on Social Media?” Since our audience is primarily CEOs, Business Owners, Top executives and other Business Leaders, would you expect anything less? In the beginning, this used to make us …
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January 14, 2010
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January 11, 2010
In the “old world” (before social media) loyal customers were also your biggest advocates. They told people about you based on some type of experience they had with your company. It wasn’t easy to do this and it happened one-on-one in most cases. It would be rare that a non-customer would go out of their …
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January 7, 2010
When my brother and I wrote our book, “Creating and Delivering Totally Awesome Customer Experiences,” we shared both the process and the research results addressing the type of experiences that caused customers to be fanatically loyal. The core of this was making and keeping “Promises,” building a “relationship” and then creating “Trust” with the person …
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January 4, 2010
People talk about the world of social media as just another vehicle to get more information out to your customers, prospects, partners, and employees. And if you think about it in this way, you are missing the true value of social media. The “brass ring” in social media is getting your audience, whoever they may …
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January 2, 2010
HAPPY NEW YEAR!! I can’t believe all the blogs I have been reading that are so focused on silly issues – maybe it’s just that they are glad to be done with 2009. Such things as do we call it “twenty 10” or “two thousand and ten” – who cares. And do we all make …
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