February 11, 2020

There’s a lot of “hype” about trust these days…seems like more people are talking about it than ever before. Maybe it’s because Trust is at an all time low according to the Edelman Trust Barometer report that came out recently. While there are lots of reasons why trust is so low right now, I believe

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TRUST…the Most “Taken for Granted” Part of Business

February 5, 2020

Buying or selling a business can be an exciting time…the chance for a new venture that will change your life. When someone starts down this path, regardless of whether they are looking to buy a business or wanting to sell their business, there is a certain amount of “due diligence” that needs to be done.

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5 Critical Areas to Evaluate When Buying (or Selling) a Business…Hint: Start With Customers

January 31, 2020

When we say “NO” to a customer, there is rarely anything good that comes from it. We’ve all heard the famous phrase, “The customer is always right.” Whether you believe it or not, it’s true. From “the customers perspective,” they are always right. And they will dig their heels in to prove it to you.

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Eliminate “NO” From Your Vocabulary…Watch Customer Anxiety Melt

January 28, 2020

Everyone wants to be memorable…especially if you are a business or an organization (such as a nonprofit). Sadly, most are forgotten…they aren’t memorable. Or as time goes on, there isn’t anything spectacular about them so our memory fades and we remember very little about them. Why does this happen…or more importantly, how do we stop

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What Customers Remember About You…it isn’t What You Think

January 23, 2020

Customers contact us in many ways…online, phone, in writing, via social media, and a host of other ways. They all carry different impact and strength to us and to our markets. If your business is primarily online focused, online is where you will get the majority of interaction. If it is a more traditional B2B

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2 Words Can Change Your Customers Attitude (and Your Company)

January 21, 2020

If I showed you a picture of a really tricked-out car with a big spoiler with a lot of fancy (and expensive) equipment on it, would you rave about it or find it annoying? Would you drool over it and want to know more about it and die if you could actually drive it? Or

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Why Customers Have a Love/Hate Relationship with Your Business