Stories and Posts to help you become a “REMARK”able™ organization
August 19, 2008
When economic times become more and more uncertain this question seems to come up more and more – a direct correlation in my book. Companies start to realize that what they were doing in good times doesn’t necessarily work in weaker times so this drives the “strategy question” of what should they now do differently. …
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August 18, 2008
I just read an article that I wanted to share with you. It is called, “Three Uncustomary Customer Service Mindsets that Deliver.” The reason I am pointing it out is that this is very typical about what most articles on customers experiences focus on – delivering exceptional service. So is this good or bad? Most …
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August 15, 2008
Today I read two blogs that were focused on something we have been preaching for many years – if the “lowest common denominator” in your business (customers and employees) don’t get it, nothing will change. The first blog post actually led me to the second post. The first post, “Dumb it up, People,” was posted …
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August 14, 2008
I get asked this question all the time, “Should we just survey our customers to find out what they are thinking?” Or some other question relating to the use of surveys to capture customer information. Well, it depends is my usual answer. It depends on WHAT kind of information you are looking to acquire. If …
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August 12, 2008
I wrote and article about a month ago titled, “Be Disruptive, Build Loyalty and Consistently Beat your Competition – 5 Steps to Succeeding in Difficult Times.” The article, I have to say, was a great benefit to a lot of people, at least there were a lot that downloaded the article. Because of that response …
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August 11, 2008
I just read an interesting article in Marketing Profs that I wanted to share with you. The article, “Three Uncustomer Customer Service Mindsets that Deliver,” gives the reader three different ways to potentially build a better experience and loyalty. I left a comment on their site that basically said, good idea, but not something that …
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