We continue to offer our seminars for Social Media for CEOs. Among the many recommendations we make to CEOs is to get familiar with the easy things to do.
First of all, you should be aware of what is being said about your business. We recommend that every CEO set-up Google alerts on company, product names, and your competitors.
There is no additional effort required after sign-up, you just sit back and wait to receive an e-mail alerting you to the use of one of these terms by someone….anyone… on the internet. It’s easy to keep up with most any reference tied to your defined words/names. And it is such an easy way to know what is being said about your competitors. The Google alert is agnostic, so you are going to be alerted about any mention….good or bad. On occasion it can be an early detection for new products being announced by a competitor.
For your company, Google alerts can keep you up-to-date for what people say about you. The internet holds a lot of information, and Google is a way to filter what may be relevant for you….and alert you in a timely manner. Whether it is new developments in your market or industry, Google alerts is a low cost, highly responsive channel to deliver timely information.
If you want to get this relevant information fast, then setting up a Google alert is as easy as going to Google alerts. It will ask you to type in keywords, it asks the frequency that you want to receive the alerts, and you’ll need to provide an e-mail address to receive the alerts. Like many services on the internet, Google offers some premium options that cost real money, but what I’ve found is that the free service described above has been quite valuable.
Of course we recommend setting up these alerts to every CEO who attends our “Social Media for CEOs” seminar. Clearly a free and fast service like Google alerts should taken advantage of. You should be the first to know when people talk about you and your company on the internet.
