This is a White Paper we created after writing our book, Creating and Delivering Totally Awesome Customer Experiences.

It includes the overview of the methodology we created along with some case studies of how it can be applied and implemented.

We encourage you to DOWNLOAD a copy of this Executive Summary as it is a good introduction to our Book, Customer Experience Mapping, and how it works inside an organization. It will be incredibly helpful in understanding the methodology used to create WOW CUSTOMER EXPERIENCES and help you in your journey of going BEYOND DIFFERENTIATION™. It is an absolutely critical component to becoming "REMARK"able™.