What do you do when DIFFERENTIATION isn't DIFFERENTIATING any longer?

What do you do when  COMPETITORS beat your PRICE, TERMS, AVAILABILITY or LOCATION?

What do you do when COMPETITORS offer similar (or better) PRODUCTS or SERVICES?

You go 

BEYOND 

DIFFERENTIATION™

and eclipse your competitors.

Going BEYOND DIFFERENTIATION™ builds a FOUNDATION well beyond your products and services...one that is "rock solid" and can't be easily overcome by your competitors.  A foundation built on three primary cornerstones your customers want more than price, terms, availability, or location. In other words, it is what all of us want when working/buying from anyone. WE ALL WANT THESE CORNERSTONES...and they are the strength behind THE "REMARK"able TRIANGLE™.

The Remarkable Triangle

Why are these three cornerstones so important?

When you have these Cornerstones as your FOUNDATION, you become THE ONLY ONE people talk about. People want to buy from someone they TRUST, who TREATS THEM LIKE THEY MATTER and important, and finds ways to HELP THEM improve their life/business. This is is what drives people to talk about you and tell others...which is the absolute envy of everyone in business. 

There is NO BUSINESS ON THE PLANET that wouldn't benefit from having more people telling others how incredibly awesome and amazing they are! Ask yourself how your business would improve if the following things happened...

  • How would YOUR business benefit if you had an army of Advocates and Marketing Agents™ telling others how incredibly awesome and amazing you are to work with how much they TRUST you?
  • How much would your CLV (Customer Lifetime Value) increase if you not only kept customers longer, but they went out of their way to tell others you are THE ONLY ONE they should buy from?
  • How much would your CLV (Customer Lifetime Value) increase if you not only kept customers longer, but they went out of their way to tell others you are THE ONLY ONE they should buy from?

HOW these three Cornerstones take you BEYOND DIFFERENTIATION™

A business can go BEYOND DIFFERENTIATION™ when they focus on purposefully building a business FOUNDATION on these three Cornerstones. When they become the FOUNDATION of your business, they never change...they just keep getting stronger. These are NOT STRATEGIC...they are FOUNDATIONAL. Your strategy can change based on market conditions, but these three Cornerstones never change. For example, you might choose to change and go into new markets with your products/services. Regardless of this change, you are still always focusing on building more TRUST, creating a WOW EXPERIENCE, and HELPING your audience in new ways. These never change...and are what your customers see, regardless of your strategy, products or services. These Cornerstones are what your customers talk about and tell others why you are THE ONLY ONE to work with in your industry. 

When you are focused on these FOUNDATIONAL CORNERSTONES you will reap more benefits...GUARANTEED. These three cornerstones are what allow organizations to go BEYOND DIFFERENTIATION™ and become "REMARK"able™.

Learn More about the three Cornerstones