Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Employee Retention, Engagement, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Relationships, Results, Retention, ROI, Strategy, Trust, WOM on Steroids, Word-of-Mouth

How to Make Your CULTURE (and your BRAND) Your COMPETITIVE ADVANTAGE

I believe companies make CULTURE (and BRANDING) much more difficult to understand than it ...

 ​Read More

Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Communication, Consistency, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Economy, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, Results, Retention, ROI, Strategy, Trust, WOM on Steroids, Word-of-Mouth

The “Tipping Point” for Increasing Customer Profitability

In almost every speech I give, one of the CEOs or business leaders in ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Differentiate, Engagement, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Results, Retention, Risk, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Stop “SATISFYING” Your Customers to Build Loyalty

In case you didn’t get the memo, “Customer Satisfaction” is dead…buried…no longer relevant. At ...

 ​Read More

Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Consistency, Creativity, Culture, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Retention, ROI, Traditional Marketing, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sorry AT&T…you have it Wrong

I was watching a football game the other day and happened to catch a ...

 ​Read More

Advocates, Articles, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Consistency, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Service, Differentiate, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

STOP “Customer Appreciation”

How many times have you seen a sign or message announcing this is “CUSTOMER ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…BUILD LOYALTY

"NOW is the time..." SeriesGiven our current set of business circumstances, this NOW series ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Breaking News, Business Strategy, CEO Insights, Consistency, Culture, Customer Centric, Customer Experience, Customer Journey, Customer Obsessed, Differentiate, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, Retention, Risk, ROI, Strategy, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…BUILD YOUR BRAND

"NOW is the time..." SeriesGiven our current set of circumstances in business, this NOW ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…HELP OTHERS IMPROVE THEIR LIFE AND/OR BUSINESS

"NOW is the time" SeriesGiven our current set of circumstances in business, this series ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Culture, Customer Centric, Customer Experience, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Results, Retention, Risk, ROI, Sales, Strategy, Tools, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

NOW is the time to…ELIMINATE ANXIETY

"NOW is the time" SeriesGiven our current set of circumstances in business, this series ...

 ​Read More

Advocates, Articles, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Service, Differentiate, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Retention, Risk, ROI, Strategy, Tools, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

NOW is the time to…BUILD TRUST

"NOW is the time" SeriesGiven our current set of circumstances in business, this series ...

 ​Read More