Advocates, Brand, Breaking News, CEO, Customer Loyalty, Market Differentiation, Marketing, Push Marketing, ROI, Social Media, Social Media for CEOs, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ladies Home Journal is GONE…How this Relates to YOU

Having been a very early entrant into the world of Social Media, I have ...

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Advocates, Customer Experience, Customer Focused, Expectations, Market Differentiation, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Flip the ICEBERG

“Image courtesy of federico stevanin / FreeDigitalPhotos.net” Is there anyone out there who hasn’t ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

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Advocates, Blogging, Business Strategy, Customer Experience, Customer Focused, Engagement, Interaction, Mind Shift, Relationships, Social Media, Social Media for Executives, Social Networking, WOM on Steroids, Word-of-Mouth

ALL Generations use Word-of-Mouth

It happened again last week…when I was giving a speech, someone asked me who ...

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Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

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Advocates, Authenticity, Best Practices, Blaine Millet, Blogging, Engagement, Helping, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Relationships, ROI, Seattle Business, Social Media, Social Networking, Storytelling, Transparency, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

A story of SUCCESS – Redmond Rousers Rotary…THANK YOU!

One of the great success stories of Rotary International has to be what Kelly ...

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Advocates, Helping, Passion, Pull Marketing, Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

The Best WOM isn’t about Reciprocity

WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on ...

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