Advocates | WOM10 - Part 25

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Category: Advocates

Advocates, Business Strategy, Strategy, WOM10, Word-of-Mouth

Strategy ALWAYS Rules – my own story included

Maybe it’s all the years I spent helping companies “think strategically” about their business, ...

Advocates, Storytelling, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Testimony” vs. “Tranparency” – any difference?

I was sitting in church yesterday at Overlake Christian Church listening to a great ...

Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

Advocates, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra ...

Advocates, Customer Experience, Customer Loyalty, Marketing, Word-of-Mouth

Social Media isn’t about the Marketing Department

OK, I know there will be lots of people jumping on this one but ...

Advocates, Customer Experience, Customer Loyalty, Customer Satisfaction

Seth Godin – I DISAGREE on being "satisfied"…

On average, I agree with 90%+ of what Seth Godin talks about on his ...

Advocates, Pull Marketing, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about ...

Advocates, Customer Experience, Word-of-Mouth, Word-of-Mouth Marketing

All Word-of-Mouth isn’t positive…