Advocates, Best Practices, Blogging, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Buffet Line” will Make or Break You Today

With the advent of the Digital (or Internet or whatever you want to call ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, Word-of-Mouth

Do you really need to experience the PAIN to get the GAIN?

Portrait of angry woman screaming on the phone isolated on a white background The ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, Word-of-Mouth

Creating “Satisfied” Customers = Extinction

road with sign pole and blue sky with clouds Let’s take a quick vote…raise ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

All Revenue is not Good Revenue…All Customers are not the Right Customers

I was talking to a prospective client the other day and we got into ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Customers Want MORE than just being NICE

You walk into your favorite store and you are greeted by “happy Harry” who ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, SEO, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

STOP thinking SEO is the best way to get found…a better option

Google change the ad process…again. Now the loser is organic search…everyone is trying to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Expectations, Helping, Increased Profitability, Leadership, Market Differentiation, Marketing, Promise-Driven Organizations, Promises, Results, Risk, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sorry…but my Burger doesn’t look like that

You saw the ad, the pictures on the internet, even the quick annoying video ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights

Why ROBOTS will never take over

If execution were the magic answer, we wouldn’t worry about “differentiation.” We wouldn’t strive ...

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Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Stop PRETENDING…Your Customers Know

Everyone I talk to about helping their business be more “Customer Centric” says the ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Passion, Promise-Driven Organizations, Promises, Relationships, Results, ROI, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

AUTHENTICITY…the Foundation for What we all Want

Acting in an Authentic way and treating people authentically is an “action” you choose ...

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