Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

TRUST and WORD-of-MOUTH…they’re Inseparable

The Desired Result… Everyone on the planet doing any kind of business wants more ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth Isn’t a Good Thing

If you know me at all you know how passionate I am about helping ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How to SUCCEED at Blogging…One Word

When over 65% of blogs fail in the first 6 months because they run ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

STOP worrying about your Competition

There are really only two things that happen…those that are in our control and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, ROI, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

CEOs and Business Owners…it is YOUR JOB

In virtually every speech I give on Customer Centricity or building a Customer Obsessed ...

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Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you have an “Open Door” Policy with Your Customers?

Portrait of several business associates sitting on chairs by office door We have all ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The “Concept” Everyone Agrees with…and is a True Differentiator

It isn’t rocket science and it is something everyone agrees with… “IF we gave ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Strategy, Trusted Relationships, Voice of the Customer, Word-of-Mouth

The RIGHT Customer is Always RIGHT

The customer is ALWAYS RIGHT…ever hear that before…only a million times probably. There are ...

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Advocates, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, Social Media, Social Networking, Strategy, Viral Marketing, WOM on Steroids, Word-of-Mouth

Taking FUN to the next level…a MEMORABLE EXPERIENCE

Having fun is part of life…it is, well, fun. It’s an emotion we have ...

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