Advocates, Best Practices, Blogging, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Buffet Line” will Make or Break You Today

With the advent of the Digital (or Internet or whatever you want to call ...

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Advocates, Authenticity, Best Practices, Brand, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Transparency, Word-of-Mouth

An Unexpected (and awesome) “Customer Experience”

Image courtesy of Upworthy The term “customer experience” is thrown around more today than ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

STOP worrying about your Competition

There are really only two things that happen…those that are in our control and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The “Concept” Everyone Agrees with…and is a True Differentiator

It isn’t rocket science and it is something everyone agrees with… “IF we gave ...

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Advocates, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, Social Media, Social Networking, Strategy, Viral Marketing, WOM on Steroids, Word-of-Mouth

Taking FUN to the next level…a MEMORABLE EXPERIENCE

Having fun is part of life…it is, well, fun. It’s an emotion we have ...

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Authenticity, Best Practices, Blogging, Brand, Content Marketing, Creativity, Customer Centric, Engagement, facebook, Helping, Humor, Interaction, Marketing, Mind Shift, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Two-Dimensional Social Media Strategies

When people talk about different “dimensions” it is referring to adding more or less ...

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Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

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Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Customer Service, Innovation, Leadership, Market Differentiation, Mind Shift, Results, Strategy

The BEST of the WORST isn’t the BEST

I was in a meeting just the other day where the business owner was ...

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Best Practices, Creativity, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth

Focus on “The Corners of the Circle”…not in Committees

“Image courtesy of Ambro/ FreeDigitalPhotos.net” Committee is another name for “neutering.” If you want ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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