Customer Experience | WOM10 - Part 26

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Category: Customer Experience

Advocates, Customer Experience, Customer Loyalty, Marketing, Word-of-Mouth

Social Media isn’t about the Marketing Department

OK, I know there will be lots of people jumping on this one but ...

Customer Experience, Customer Focused, Marketing, Strategy, Word-of-Mouth Marketing

Ready, Fire, Aim – why it works with social media

We have all heard that the only way to have things work right is ...

Advocates, Customer Experience, Customer Loyalty, Customer Satisfaction

Seth Godin – I DISAGREE on being "satisfied"…

On average, I agree with 90%+ of what Seth Godin talks about on his ...

Customer Experience, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ogilvy gets it….Word-of-Mouth IS the answer

Brian Featherstonhaugh, CEO and Chairman of Ogilvy One Worldwide wrote a great blog post ...

Customer Experience, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing. ...

Advocates, Customer Experience, Word-of-Mouth, Word-of-Mouth Marketing

All Word-of-Mouth isn’t positive…

Advocates, Customer Experience, Customer Loyalty, WOM on Steroids, Word-of-Mouth

To be a Customer or Not…your ADVOCATES are BOTH

In the “old world” (before social media) loyal customers were also your biggest advocates. ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Economy, Market Differentiation, Relationships

Customer Loyalty just doesn’t happen…

One thing I have noticed over the years is how important something can be ...