Customer Loyalty | WOM10 - Part 19

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Category: Customer Loyalty

Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

Business Strategy, Customer Experience, Customer Loyalty, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Promises” – still the foundation…

This week I was in a discussion with a new client about their business ...

Advocates, Best Practices, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Market Differentiation, Marketing, Passion, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

WOM is leveraged through ADVOCATES

I wrote a blog post on one of my other blogs called, “Have you ...

Advocates, Business Strategy, Customer Loyalty, Expectations, Leadership, Market Differentiation, Relationships, Social Media, Strategy

The Tortoise STILL wins the race…

We all know the story… The Tortoise and the Hare…where the Tortoise starts out ...

Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin. Why Seth? He has ...

Advocates, Customer Experience, Customer Loyalty, Marketing, Word-of-Mouth

Social Media isn’t about the Marketing Department

OK, I know there will be lots of people jumping on this one but ...

Advocates, Customer Experience, Customer Loyalty, Customer Satisfaction

Seth Godin – I DISAGREE on being "satisfied"…

On average, I agree with 90%+ of what Seth Godin talks about on his ...

Advocates, Customer Experience, Customer Loyalty, WOM on Steroids, Word-of-Mouth

To be a Customer or Not…your ADVOCATES are BOTH

In the “old world” (before social media) loyal customers were also your biggest advocates. ...