Advocates, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Creativity, Customer Centric, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Selling HAMMERS…or delivering DREAMS?

The word VALUE has been around a very long time…and I’m sure it has ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Relationships, Results, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is the ULTIMATE test of “Customer Action”

Customers tell us all kinds of things…often times what they feel we want to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

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Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you REALLY LOVE your Customers…they don’t think so

Photo of successful businessmen handshaking after striking deal with partners near by There’s no ...

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Advocates, Analytics, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

When a Customer Complains you win…5 Reasons Why

Woman Stressed Listening To A Loud Complaint When a customer complains all kinds of ...

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Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Results, Risk, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Fear of LOSING…more Powerful than Pursuing OPPORTUNITY

From my experience working with many executives, there is one thing that stands out ...

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Advocates, Brand, CEO, Content Marketing, Customer Centric, Customer Obsessed, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth

“I Can’t Wait to See Your Next Promotional Ad…”

Said NO. ONE. EVER. No audience has ever asked for this…yet it’s what we ...

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Advocates, Best Practices, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

CUSTOMER LISTENING (not ACTIVE LISTENING) can Make or Break You

Everyone is familiar with the term “Active Listening”… It means listening intently and repeating ...

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Best Practices, Brand, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Voice of the Customer, Word-of-Mouth

Are you Creating FEAR with your Customers?

One of the biggest components in creating fear in people is the UNKNOWN. Regardless ...

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