Advocates, Analytics, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, SEO, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

STOP thinking SEO is the best way to get found…a better option

Google change the ad process…again. Now the loser is organic search…everyone is trying to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Expectations, Helping, Increased Profitability, Leadership, Market Differentiation, Marketing, Promise-Driven Organizations, Promises, Results, Risk, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sorry…but my Burger doesn’t look like that

You saw the ad, the pictures on the internet, even the quick annoying video ...

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Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Stop PRETENDING…Your Customers Know

Everyone I talk to about helping their business be more “Customer Centric” says the ...

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Advocates, Authenticity, Best Practices, Brand, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Transparency, Word-of-Mouth

An Unexpected (and awesome) “Customer Experience”

Image courtesy of Upworthy The term “customer experience” is thrown around more today than ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Passion, Promise-Driven Organizations, Promises, Relationships, Results, ROI, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

AUTHENTICITY…the Foundation for What we all Want

Acting in an Authentic way and treating people authentically is an “action” you choose ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

TRUST and WORD-of-MOUTH…they’re Inseparable

The Desired Result… Everyone on the planet doing any kind of business wants more ...

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Articles, Best Practices, Blogging, Content Marketing, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Blogging “Reincarnated”

Blogging concept Blogging is dead…a phrase that has been going around for as long ...

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Advocates, Best Practices, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Results, ROI, Social Media, Social Media for CEOs, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Often Should you Communicate with your Customers?

I get asked this question regularly…I believe this is the wrong question. The question ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth Isn’t a Good Thing

If you know me at all you know how passionate I am about helping ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How to SUCCEED at Blogging…One Word

When over 65% of blogs fail in the first 6 months because they run ...

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