Advocates, Authenticity, Best Practices, Content Marketing, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Get the “Inside Scoop”…just Ask a Building

Would you rather converse with a person or a building/office/group? Seems silly doesn’t it. ...

 ​Read More

Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Instead of thinking BIG…think IMPACT

I want to be the BIGGEST Company in my industry. I want to have ...

 ​Read More

Advocates, Best Practices, Brand, Content Marketing, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“FOLLOW” Relevant…6 Areas That Matter

It doesn’t matter what speech I give or to what kind of group…as soon ...

 ​Read More

Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Service, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Should I Buy from YOU?

The good and the bad of the Internet is that you can find virtually ...

 ​Read More

Advocates, Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Experience 2.0, Customer Focused, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

We HEAR it…we SEE it…we WANT it…then why Don’t we DO it?

There are tons of statistics floating around today about how much time your visitors ...

 ​Read More

Advocates, Best Practices, Business Strategy, Content Marketing, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Content Marketing” can lead to “Word-of-Mouth”

You are at a gathering and see a group of people talking and decide ...

 ​Read More

Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

 ​Read More

Best Practices, Business Strategy, CEO, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools

B2C is the “window into the future” for B2B

“Image courtesy of Stuart Miles/ FreeDigitalPhotos.net” We all love “windows into the future” so ...

 ​Read More

Advocates, Authenticity, Best Practices, Blogging, CEO, CEO Insights, Customer Experience, Engagement, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Voice of the Customer

The New Role and Meaning of “Chief Executive Officer”

The traditional CEO title, Chief Executive Officer, may not necessarily be the right descriptor ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Networking, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about “Passion” not Facts

Have you ever had someone come up to you that is so excited about ...

 ​Read More