Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Results, Retention, Risk, ROI, Sales, Social Media, Strategy, Traditional Marketing, Traditional Media, Transparency, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The “Plunge” of Newspaper Advertising…it’s a CUSTOMER Issue

Image created by and courtesy of Wall Street Journal I’ve talked about this issue ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Retention, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Relationships, Results, Retention, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

5 Steps to Leap ahead of your Competitors…Focus on RETENTION with ACTION

There probably isn’t a business owner or top executive on the planet who hasn’t ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Don’t SAY what you Can’t “Consistently” DELIVER…

It’s so easy to say something through an advertisement, or a campaign, or an ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

5 “Creative” Ways to Evaluate the Customer Experience of your Business

Everyone talks about “walking in your customers’ shoes” to see what the experience is ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Want to Build more TRUST…Build a better JOURNEY

Being well entrenched in the Digital/Internet Revolution we are in today, one thing has ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do Your Customers Scream TRUST or DISTRUST?

Trust is possibly the most powerful word an organization can have today. Either you ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Leaders: You’re BRAND is EVERYTHING…Protect it at ALL COSTS

BlackboardBrand BRAND is an incredibly simple concept…made complex and difficult by those trying to ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Reasons WHY Companies don’t OBSESS over their CUSTOMERS

I talk to company leaders all the time about CUSTOMER OBSESSION and how it ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Storytelling, Strategy, Tools, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Cake Mix” isn’t the Customer Experience…YOU ARE

If you sat down right now and someone asked you which “Cake Mix” they ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Will Department and Retail Stores Exist in the “New World”?

Department stores and many retail stores were born to give their customers a great ...

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