Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it?  But in essence, that’s exactly what ...

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Best Practices, Brand, CEO, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media

A “Long Tail” Strategy makes you memorable

We just finished a weekend where there is tremendous hype about all the “Superbowl ...

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Blogging, Engagement, Interaction, Market Differentiation, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling

Why Blog?

There are very few meetings I have where I don’t get asked this question ...

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Blogging, Helping, Passion, Pull Marketing, Push Marketing, Social Media, Storytelling, Word-of-Mouth

Thanksgiving is a great teacher for social…

When we think about Thanksgiving, what thoughts are the ones that immediately come to ...

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Best Practices, Engagement, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Storytelling, Viral Marketing, WOM on Steroids

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry ...

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facebook, Push Marketing, Results, Social Media, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Elections will never be the same again…

This election today will be looked back on in history as one of the ...

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Marketing, Pull Marketing, Push Marketing, Social Media, Social Media for Executives, Strategy, Traditional Marketing

Why Social Media Fails…

For quite a while now Clay and I have talked about why many organizations ...

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