Relationships | WOM10 - Part 19

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Category: Relationships

Advocates, Best Practices, Blogging, Engagement, Helping, Passion, Pull Marketing, Relationships, Storytelling, Transparency, Trust, Viral Marketing

Do you have “Passion”?

Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a ...

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” ...

Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

Authenticity, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin. Why Seth? He has ...

Authenticity, Relationships, Trust, Trusted Relationships

Authenticity is an "accelerator"

One of the wonderful aspects social media has brought to the forefront is the ...

Advocates, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra ...

Engagement, Helping, Interaction, Relationships, Trust, Trusted Relationships

Stop "Telling" and start "Helping"

If you are going to get the most value out of using social media, ...

Relationships, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what ...